I mentioned in my previous article on "Butterfly Effect" that there are two ways of initiating small changes that could possibly evolve into big and meaningful outcome over time, one is through corporate paperless initiatives and the other one is through personal paperless systems.
I already discussed two initiatives that I worked on as part of my process study consultancy work, and now they are in the development stage. The customer portal for 1-NET is launched recently, its backend workflow engine is a work-in-progress. The other one is the Members Club Paperless Office Project which i believe is now in the second phase.
Personal Paperless Systems is something new. Something that does not exist at the moment although the enabling mechanisms are all in place. Im thinking of setting up another blog exclusive for this topic.
Creating a customer need from scratch and take lead is not easy because in the first place the customer does not have needs for it, society doesnt care about it. So the only way for the need to surface is to articulate how it can add value to the customers - to create a compelling necessity to use it and exponentially, and dramatically become a necessity. Something that is challenging and risky for investors as well.
When someone asked a Revlon salesman on what he is actually selling, the salesman replied "We are not selling cosmetics, we are selling hope". Probably hope that one day, an ugly face will turn into an angel face. (lol)
Similarly, if you ask me what is this Personal Paperless System that I am selling, my answer is quick and easy, I am not selling a gadget or another technology or software, what I am selling is a reassurance. A reassurance that when we move on to paperless society we make sure that we dont go back to our old habits - our addiction to paper. This is what the personal paperless system is all about. A system that I hope will become a consumer product not for entertainment and for daydreaming but a system that will guide anyone who uses it. A paddle and a canoe that you can use to navigate the digital corridor in a paperless way.
I will discuss this in great detail in another blog site. Meanwhile I will continue my discourse on paperless society. The necessary components to make it happen and prepare a recipe for success.
"When we wake up in the morning, we have two simple choices. Go back to sleep and dream, or wake up and chase those dreams." - pravsworld.com
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